London Pilates4U

London Pilates4U — Brand Identity & Logo

Brand identity and logo icon design for London Pilates4U, an independently owned studio run by real Pilates instructors. The brief called for an identity that felt unisex, flexible, and bold — steering away from the soft, feminine cliché typical of Pilates branding, to match a studio built on quality teaching, purposeful movement, and a personal approach for every body and every level.

Scope: brand identity design, wordmark and icon

Logo of London Pilates4U with a black circular background, red clock icon, and red and white text.
People entering a Pilates studio called PILATES4U, some are barefoot, welcoming, smiling, in a brightly lit space.
Interior view of a gym or wellness center entrance with a glass door, a skeleton model, shoe rack, and a large motivational sign on the wall.
Close-up of a person's leg wearing black athletic compression socks with red dots and the brand logo 'LULU' in red, resting on a Pilates reformer machine's footbar in a fitness studio.
Storefront with four illuminated windows displaying silhouettes of people practicing Pilates, with the signs reading 'London PILATES4U'.
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